A new hotel only opens once. The decisions made in the eighteen months before opening day will shape its commercial trajectory for years. We help owners get those decisions right — and then stay close as the asset matures.
What's included
We support owners and investors across the full pre-opening lifecycle and into ongoing asset management — bringing operator-side experience and an owner's discipline to every decision.
- Concept development, market positioning and feasibility studies
- Brand identity, naming and product programming
- Critical path planning across construction, FF&E and OS&E
- Operator selection — search, RFP, negotiation and HMA review
- Pre-opening budget, headcount planning and recruitment support
- Soft and grand opening planning, including PR and launch marketing
- Owner representation, monthly performance review and asset reporting
Typical outcomes
Who this is for
Owners developing a new hotel — first-time and seasoned — and existing owners who want independent representation in their relationship with an operator, or a sharper handle on portfolio performance.
How we engage
Pre-opening engagements are scoped to your stage — whether you're 24 months out and finalising concept, or 4 months out and finalising pre-opening teams. Asset management work is typically structured as a 12-month retainer, with quarterly portfolio reviews and monthly performance reporting.